emotionmapping is a strategic advertising consultancy that uses the power of human emotion, and dramatic storytelling, to influence consumer behavior.
We approach each project with the knowledge that people “buy” based on how they FEEL about a product or service, not for the reasons they tell marketers in focus groups.
Our goal is to develop powerful stories about our clients, and their products and services — stories that appeal to consumers on a hidden, unconscious, emotional level. We then take those stories and incorporate (or map) them throughout all of the elements of a campaign; using all forms of advertising and promotional techniques, both offline and online, to build brand identify and/or to drive short-term sales.
When necessary, emotionmapping assembles teams of experts comprised of some the finest creative and technical talent in New York City. With Rich Jachetti at the helm, these teams ensure that our clients’ stories are told in the most visually and verbally exciting way possible.